Regardless of global politics, the United States remains an important trade partner for the UK. In 2024, £59.3 billion of UK goods were exported to the US, making America our most valuable trade destination. With a shared language, similar legal systems, and deep-rooted trade relationships, it seems unlikely that that situation is going to change any time soon. So, if you’re looking to scale into a new territory, there are many reasons why the USA might be a good fit for you.
Why Exporting to America Makes Good Sense for British Businesses
Strong UK-US trade relations
The UK and the US have long had one of the world’s most robust bilateral trade relationships. This is something that has only improved since Brexit, as the UK has reinforced its focus on non-EU markets. And with ongoing discussions about a full free trade agreement, there’s every chance that the US will continue to be a lucrative market for British businesses.
High demand for UK products
UK businesses export a wide range of products to the US, but certain sectors stand out due to consistently high demand. The UK is almost synonymous with quality when it comes to automotive and aerospace components. We’re a global leader in pharmaceutical and healthcare products, and the US represents a massive market for both branded and generic medicines. While many Americans disparage British food, UK specialties, such as gin, whisky, cheese, chocolate, and even breakfast cereals have a strong market. There’s also a lot of demand for high-end and niche gourmet foods. British fashion and luxury goods are also popular. And UK tech firms  are increasingly gaining traction with American businesses.
Culture
While there are obvious differences, the UK and US maintain strong cultural and business similarities. This makes it easier to establish and build commercial relationships. Without a language barrier, it can also be easier to manage the red tape associated with exporting and goods movement.
It’s a reciprocal relationship
While the US is a great market for UK products, the reverse is also true. Many UK businesses rely on air freight from the USA for the importation of high-value or time-sensitive goods. Whether it’s raw materials, components, or tech equipment. So, for businesses looking to expand their remit, the US is a great territory for exploring your options.
Logistics challenges in when exporting between the UK and USA
Despite strong demand, exporting to the US still has a few logistical hurdles. Working with an experienced freight forwarder can help you to navigate these. But it is still a good idea to be aware of the issues you may face.
Customs and compliance
Air freight to the UK must comply with strict US Customs and Border Protection (CBP) regulations. As with any overseas freight movement, this means obtaining detailed documentation, accurate classification (HS codes), and advance cargo screening.
Freight choices
When shipping goods between the UK and US, your only real choices are air freight and sea freight. While air freight to the USA offers speed and security, it is typically more expensive. Sea freight to America can be more cost-effective, but it obviously takes much longer. So, you have to balance cost with delivery expectations.
Packaging and regulatory standards
All exports to the US have to meet US-specific labelling regulations, so it’s important to make sure that you know what you need to do before you send your freight.
Scaling out your business to any new territory comes with its challenges. But working with the US market is easier than most. The demand is there, the infrastructure is there, and you have a shared language to navigate any difficulties. It won’t always be plain sailing, but when you work with a freight forwarder to help you navigate the logistics, the US is still a land of opportunity for UK businesses.
Are you looking for a logistics partner to support you with air freight to the USA? Get in touch with Plexus Freight.
